It should be common that when you open up your email inbox everyday, you would see at least one or two email advertisements. Some of it might bring up your interest and you would start looking into the details. This is called Electronic Direct Marketing (EDM).
EDM is important and useful as it brings the message direct to the targetted audience, it is much more cost effective than normal advertisement which just broadcast to general audience, without filtering.
In order to start your EDM, you would need a mailing list, the email list of your targetted audience. How can you get such a list? Create it yourself ! You are looking for your own targetted customers! You just have to add in a simple form at your website, ask your customer to sign up for the mailing list to receive news from your business.
Now you have a list of people who are interested in your products and willing to explore further. So what are you waiting for? Start sending them your promotions, new arrivals, whatever that would help you to increase your sales!
Now you may start to think:
- Since I'm sending out newsletter to so many people, will my email being categorised as spam?
- Will my server block my email address?
- How do I know whether they read my email?
- How do I know how effective the e-newsletter is?
- I have some promotions for new customer, do I have to send them seperately whenever they sign up?
Ok, so many questions. We know what you are worrying about. No worry, there are many systems in the market which provide solution to the above questions. One of it that is recommnded by Zylone IT is iContact.
iContact provide services for your to manage your EDM. With iContact's extensive features, you can easily create Email Messages, send them to your subscribers, and track their performance. When you apply Autoresponders to your email marketing campaign, you can stay in the forefront of your customer's mind with automatic messages based on timed sequences or customer actions. Surveying provides you, the marketer a platform to collect data from your customers and iContact provides you with the real-time results of your data.
RSS Feeds are the latest direct online communication tool. Your customers will immediately receive your most recent messages when they sign up for you RSS feed. iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, blogs, surveys, and autoresponders.
| Learn More about Marketing Online with iContact with a 15-Day Trial |
Standard Features (Included free with your account!)
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Advanced Features(Also included free with your account!)
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In Zylone IT, we know what you need. Create your e-newsletter with your own branding! We provide EDM design services also. See our EDM portfolio:
Contact Us
for your EDM design! 
